The project Erasmus+ THINK GREEN (SUSTAINABLE TOURISM FOR SUSTAINABLE COMMUNITIES) arises from the need to ensure educational actions that prepare our students to become active and responsible citizens caring for our large enriching European cultural heritage, so that it may be a generator of wealth and social cohesion . To this end, it is vital that the activities developed around it, tourism included, are respectful to the environment and sustainable in the long term. These actions are in line with the UN’s Sustainable Development Goals addressing global challenges, e.g. poverty, inequality, climate, environmental degradation, welfare, peace and justice.
We plan to propose specific actions to promote a sustainable tourism practice and to ensure a sustainability strategy for the activities and their dissemination, too. The methodology is based on project work, cooperative and team-work. Another pillar of the methodology is the work and personal reflection on the analysis of the type of tourist that each participant is, measuring thus the impact on the environment and its sustainability. Finally, we will use the Content Marketing Cycle methodology (Listening to buyers/people, deciding on the theme and topics, creating content, promoting content, measuring and evaluating, repurposing) to promote sustainable tourism activities.
THINK GREEN will provide all participants with a greater awareness and a more responsible action while carrying out tourist activities. Different organizations participate with us in the development of the project, proposing sustainable tourism actions that respect our heritage and environment. Our intention is that sustainability education plays an important role in the curriculum of our schools as well as in other institutions in our area through the materials we are creating to this purpose.
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